Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Mar 28, 2022 14:03
MUMBAI: Astral Limited has associated with three Indian Premier League franchises – Chennai Super Kings, Gujarat Titans and Mumbai Indians - for IPL 2022.  While the company will be the official sponsor of the four-time champions CSK, it will act as an associate sponsor for the new team from Gujarat - Gujarat Titans - and five-time champions Mumbai Indians.
Mar 28, 2022 14:03
NEW DELHI: Hero Vired, a premium learning company under the Hero Group, has been announced as the Official EdTech Partner of Delhi Capitals for the upcoming season of the TATA Indian Premier League (IPL).  The company will associate with the JSW and GMR co-owned franchise for a period of one year.
Mar 28, 2022 14:03
MUMBAI: DHL Express, the world’s leading international express service provider, extends its partnership with Mumbai Indians, the five-time IPL champions.  This marks the second consecutive year of its association as Mumbai Indians’ principal sponsor and Official Logistics Partner.
Mar 26, 2022 07:03
MUMBAI: GroupM ESP has released the sports sponsorship report for India 2021. The size of the Indian sports industry spends is estimated to have surpassed Rs 9,500 crore (Rs 95 billion) in 2021.  The 9th edition of Sporting Nation in The Making, GroupM ESP’s sports report, takes into consideration the sponsorship spends, player endorsements and media spends on sports properties.
Mar 25, 2022 22:03
MUMBAI: Fanatic Sports, the joint exclusive sales agent of match hospitality in India for the sale of the FIFA World Cup Qatar 2022 Official Hospitality Programme, Friday launched an exclusive Official Hospitality Package for the showpiece event. The first-ever FIFA World Cup tournament in the Arab world is expected to draw the highest-ever attendance from India.
Mar 25, 2022 20:03
MUMBAI: Shashi Sinha, chief executive officer at IPG Mediabrands India, has been unanimously elected as the new chairman of the Broadcast Audience Research Council by the BARC India board following its meeting held here Friday. 
Mar 25, 2022 11:03
MUMBAI: Havas Media Group India has announced the relaunch of its sports and sponsorship vertical, Havas Sports & Entertainment. Additionally, Havas Sports & Entertainment will collaborate with Shobiz Havas, the communication agency of the Havas Group India.
Mar 25, 2022 09:03
MUMBAI: Strata, a tech-enabled commercial real estate (CRE) investment platform, has signed up as partners to five-time champion Mumbai Indians for the 15th edition of the Tata Indian Premier league 2022, scheduled between March 26 and May 29.
Mar 25, 2022 07:03
NEW YORK: adidas announced Wednesday a new “name, image and likeness” network that will be open to student-athletes at NCAA Division 1 adidas-sponsored schools. Tied to this year’s 50th anniversary of Title IX, the new program will be focused on achieving an enduring goal from the brand: creating a more equitable future in sport.
Mar 25, 2022 07:03
MUMBAI: Neuberg Diagnostics, one of the top 4 Pathology lab chains of Indian origin, is now the official diagnostics partner for IPL 2022. Neuberg has been chosen as one of the official diagnostics partners for Rajasthan Royals, Chennai Super Kings, and Punjab Kings for IPL 2022.