Marketing

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Nov 22, 2021 18:11
SINGAPORE: The Football Association of Singapore (FAS) and Sport Singapore (SportSG) have announced a strategic partnership with German giants Borussia Dortmund and Spain’s LaLiga as part of the Unleash the Roar! (UTR) project. 
Nov 22, 2021 17:11
MUMBAI: FC Goa announced Monday Tata Punch as the club’s principal sponsor for the 2021-22 season of the Hero Indian Super League. 
Nov 22, 2021 15:11
MUMBAI: European football powerhouses FC Barcelona and Manchester City have separately pulled the plug on recent sponsorship deals signed with cryptocurrency entities due to transparency concerns with their respective partner companies.
Nov 19, 2021 17:11
MUMBAI: After the success of the last three editions of the event in UAE, Matrix Fight Night is all set to come back to India for its seventh edition.
Nov 19, 2021 16:11
KOCHI: Hero Indian Super League franchise Kerala Blasters FC Friday announced its association with fan influence & rewards app Socios as their Official Fan Token Partner in a multi-year partnership.
Nov 19, 2021 15:11
NEW DELHI: IOS Sports and Entertainment Pvt. Ltd.Friday announced the signing of India’s discuss thrower Kamalpreet Kaur, as part of a troika of athletes to join the sports management company's talent roster. 
Nov 18, 2021 09:11
NEW YORK: The National Basketball Association (NBA) has inked an expansive multi-year partnership agreement with Sportradar Group.  Sportradar becomes the exclusive global provider of NBA, Women’s National Basketball Association (WNBA) and NBA G League data. Significantly, the new, expanded agreement also provides NBA with an equity stake in Sportradar.
Nov 18, 2021 08:11
NEW YORK: Madison Square Garden Sports Corp., Madison Square Garden Entertainment Corp. and Infosys, a global leader in next-generation digital services and consulting, has announced a multi-year signature marketing partnership – making Infosys the Official Digital Innovation Partner of key MSG properties including the New York Knicks, New York Rangers and the Madison Square Garden Arena.
Nov 17, 2021 20:11
JAMSHEDPUR: With an aim to support and promote Indian football, the country’s largest lender, State Bank of India (SBI), has entered into a strategic partnership with the Tata Group-owned Hero Indian Super League franchise Jamshedpur Football Club (JFC). 
Nov 17, 2021 20:11
MUMBAI: Hero Indian Super League (ISL) in association with its licensed partner Terra Virtua Wednesday announced the mega launch of its exclusive series of digital collectibles.  The debut collection comprises 27,500 team posters and 242,000 trading cards, made available ahead of the 2021-22 season.