Indian sports and athleisure company Agilitas Sports has acquired exclusive licensing rights to design, manufacture, and distribute Italian shoe brand Lotto in India, Australia, and soon South Africa for a period of 40 years for an undisclosed fee.
Agilitas Sports, which acquired the rights from WHP Global, is co-founded by…
MUMBAI: TAM Sports has released the TAM Sports - IPL 17 Advertising Update 4, which has analysed data from the first 31 games of this year's 17th edition of the Tata Indian Premier League, and for all the channels on which matches were telecast, and how it compares with IPL 16.
Disney Star, the official broadcaster of IPL 2024, on Thursday said it continues to see a rise in TV viewership for the marquee tournament. According to BARC data, Disney Star has registered a cumulative reach of 44.8 crore viewers for the first 22 days (26 matches) of IPL 2024, garnering 18,800 crore minutes of total watch-time on TV…
The World Championship of Legends has achieved a major milestone by surpassing $100,000 in ticket sales on its inaugural day.
The championship has received the approval of the England and Wales Cricket Board (ECB), establishing the Edgbaston Cricket Ground in Birmingham as its home. This endorsement has not only added prestige…
The International Olympic Committee Friday launched the Olympic AI Agenda. The initiative was introduced during an interactive event held at Lee Valley VeloPark at Queen Elizabeth Olympic Park, home of the Olympic and Paralympic Games London 2012.
The Olympic AI Agenda is the third in a trilogy of strategy documents launched…
BENGALURU: Reiterating its commitment towards sustainability, VIDA, powered by Hero, the emerging mobility brand of Indian two-wheeler giant Hero MotoCorp, has come aboard the Tata Consultancy Services (TCS) World 10K Bengaluru.
As part of the partnership, VIDA is set to curate an experiential journey for the participants…
NEW DELHI: The Equestrian Federation of India (EFI) has announced an extensive calendar of 41 competitions for the 2024-25 season, that includes many firsts.
Havas Play, the specialised sports, entertainment, and content division of Havas Media Network India, has tapped into the Indian Premier League 2024 by facilitating a strategic tie-up between Lucknow Super Giants and Valvoline as its official lubricant partner. This association will further strengthen the brand perception of the…
BENGALURU: As per India Cares Foundation’s latest report, Royal Challengers Bengaluru (RCB) have completed the restoration work of two major lakes in Bengaluru upscaling the water holding capacity of these lakes and adding civic amenities in a third lake, while improving the biodiversity around these water bodies as part of RCB Go…
At the reveal of the adidas kits for the Paris 2024 Olympic and Paralympic Games, the sports brand has announced that 86% of pieces of apparel worn on and off the field of play have been created using design principles that ensure they work for athletes with and without a disability.