News

Mar 28, 2019 18:03

LaLiga Football Schools to hold camps in 8 Indian cities

MUMBAI: LaLiga Football Schools, a grassroots development initiative by the Spanish football league, along with India On Track (IOT), will be providing comprehensive training to Indian children and coaches across a range of cities in the country.

From 1st April to 30th June, LaLiga Football Schools will be hosting special…

Mar 28, 2019 17:03

PSG assessing India investment opportunity: Report

PARIS: France’s Ligue 1 champions Paris Saint-Germain (PSG) have gone on record for the first time in expressing their interest in investing in India, Sportstar reports.

However, PSG head of communications Jean Ribes said that the club is aware of the challenges in doing so, making its Qatari owners assess the…

Mar 28, 2019 15:03

Olympic Charter: NRAI has till Aug to get govt compliant

MUMBAI: The International Shooting Sport Federation (ISSF) has reportedly given the National Rifle Association of India (NRAI) till August to secure assurances from the Centre that it will be in compliance with the Olympic Charter.

If the NRAI is not able to get the government's sign-off on this, then the ISSF will likely move…

Mar 28, 2019 14:03

CricketNext ropes in SonyLIV exec as biz head

MUMBAI: Network18, the Reliance-owned media conglomerate, has named Maruti Indoria as head of business for its digital platform CricketNext.

Indoria will join the company from SonyLIV, Sony Pictures Networks India’s digital arm where he was previously worked as its head of sales. It comes as no surprise that he played a key…

Mar 28, 2019 14:03

Japanese gaming giant invests $100,000 in GamingMonk

MUMBAI: GamingMonk, the Delhi-based firm which organises some of India’s biggest offline eSports events across eight cities in India, has raised $100,000 from one of Japan’s leading gaming websites, GameWith. The investment will be used for product development, team building and brand marketing.

GamingMonk claims to have had…

Mar 28, 2019 13:03

Sehwag face of Indian online insurance platform

PolicyX MUMBAI: PolicyX.com, an online insurance web aggregator confirmed Tuesday that former Indian batsman Virender Sehwag will be its new brand ambassador.

With Sehwag’s presence, the brand has launched its largest marketing campaign so far on digital platforms which will mention about the bouquet of products and services…

Mar 28, 2019 12:03

Dream11 launches IPL mktg campaign

MUMBAI: The official fantasy cricket partner of the IPL 2019, Dream11 recently launched its integrated marketing campaign ‘Ye Game Hai Mahaan’.

The ad films were conceptualised and executed by Tilt Brand Solutions. It made six promotional videos in six different languages which put the spotlight on the fans and celebrate the…

Mar 28, 2019 12:03

IPL delivers record 1st weekend ratings for Star Sports, Hotstar

MUMBAI: The initial numbers are in and Star India looks to be reaping the dividends of the Hindi and regional language focus as far as its coverage strategy for the Indian Premier League is concerned.

Referencing the latest BARC Preview Report, India's lead sportscaster announced a record 219 million people tuned in to matches…

Mar 28, 2019 12:03

Fantastec wins Borussia Dortmund’s digital collectibles licensing rights

LONDON: Fantastec SWAP, the United Kingdom-based blockchain authenticated collectibles app, have announced a new partnership with Bundesliga heavyweights Borussia Dortmund.

With this licensing agreement, Dortmund becomes the second major football club in the world to associate with Fantastec. Last month, Premier League’s…

Mar 28, 2019 11:03

DKNY to curate athleisure women’s wear for MLB

NEW YORK: DKNY, the global fashion brand based out of the USA, will have its sports arm collaborate with Major League Baseball (MLB), one of the biggest sporting leagues in the country.

The partnership or rather the fashion range, will be known as DKNY SPORT x MLB which will be an evolution of the modern woman's athleisure…