The NBA has debuted its new campaign, "Playoff Mode. It’s a Thing", which is now streaming across all NBA's social platforms and on the NBA App.
The campaign premieres on TNT during the 2024 SoFi NBA Play-In Tournament, which tips off with the Los Angeles Lakers taking on the New Orleans Pelicans, followed by the Golden State…
NEW YORK: The NHL and NHL Players' Association on Tuesday announced a multi-year North American agreement with Bodyarmor Sports Drink to be the league’s official sports drink.
Bodyarmor replaces BioSteel in that department after BioSteel filed for bankruptcy last year.
The Bodyarmor brand will be featured for the first…
BRADENTON, Fla.: IMG Academy and Nord Anglia Education, one of world’s leading international schools organisations, have launched the first phase of a global sports and wellbeing collaboration, announcing that student-athletes will be able to join IMG Academy sports camps at four select Nord Anglia campuses around the world this…
STAMFORD, Conn.: The new baseball season is here, and Major League Baseball has a new big league partner.
BlueTriton Brands have been announced as the Official Water of MLB for at least the next three years and will be activating at MLB Jewel Events, including the All-Star Game presented by Mastercard and the World Series…
MUMBAI: Global fan engagement and data platform Stepathlon, today announced that it has added four senior professionals to its advisory board.
Stepathlon is a unique initiative in fan/customer engagement with clients including Manchester City, CVC owned IPL Team Gujarat Titans, AFL Team Richmond FC, World Tennis League and a…
The Asian Cricket Council (ACC) is planning to float a tender for the next cycle of Asia Cup media rights in the next one month, and is looking to complete the process by July, Cricbuzz reports.
Per the cricket platform, the ACC will be offering both a four-year and eight-year deal but the impression from the broadcasters is…
MUMBAI: The marquee fixture between Mumbai Indians and Chennai Super Kings on April 14th, that was lit by MS Dhoni’s last over cameo and blistering ton by Rohit Sharma, logged over 715 million views, JioCinema - official streaming platform for the TATA IPL - declared Tuesday.
JioCinema further announced that the platform…
India’s financial stranglehold on world cricket is the top target in the latest edition of the Wisden Cricketers’ Almanack, as it once again ponders the health of a sport held down by a global postcode lottery. (More Cricket News)
The 161st edition of the beloved yellow book takes a typically sober look at the state of the…
A 10-man Mohun Bagan Super Giant weathered a late resurgence to defeat defending League Shield winners Mumbai City FC in the Indian Super League on Monday to dethrone them and take their maiden crown in front of a packed Salt Lake stadium.
Apart from lifting the glittering Shield, the Mariners have earned a ticket to the AFC…
In what could well be described as a "googly thrown from left field", tennis legend Mahesh Bhupathi has urged the Board of Control for Cricket in India to give the boot to United Spirits Limited, owners of the Royal Challengers Bangalore franchise in the Indian Premier League, and get them replaced. Why? RCB are languishing at the…