Apr 28, 2021 20:04

Infront to enhance digital offering through new brand identity

ZUG, Switzerland: Infront has officially launched Infront X, the new brand of Infront’s digital offering.

Infront X combines the digital media and solutions business of with Infront Lab’s sports tech research and development unit into a full-service digital powerhouse for the sports industry.

The new brand…

Apr 28, 2021 20:04

Discovery invests in leading global mountain bike event organiser

LONDON: Discovery, Inc. has invested in Enduro Sports Organisation Ltd, owner and operator of the UCI recognised Enduro World Series (EWS) and EWS-E – the leading mountain bike and electric mountain bike championships.

The move will see Discovery’s Play Sports Group, the world’s largest cycling media company and community that…

Apr 28, 2021 20:04

Tokyo 2020 OC announces SOPS for safe delivery of Olympics

TOKYO: With 86 days left until the opening of the Olympic Games Tokyo 2020, and 118 days left until the opening of the Paralympic Games Tokyo 2020, the International Olympic Committee (IOC), the International Paralympic Committee (IPC), the Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020), the Tokyo…

Apr 28, 2021 19:04

Tokyo 2020 Playbooks for athletes & team officials released

LAUSANNE: The International Olympic Committee (IOC), International Paralympic Committee (IPC) and the Organising Committee of the Olympic and Paralympic Games Tokyo 2020 (Tokyo 2020) Wednesday launched the second editions of the Tokyo 2020 Playbooks, with the version for Athletes and Team Officials.

Apr 28, 2021 19:04

Michelin to take top billing at inaugural Finland MotoGP

MADRID: MotoGP commercial rights holder Dorna Sports has announced Michelin, tyre supplier for the world’s fastest motorcycle racing championship, as title sponsor for the 2021 Finnish GP. 

The event, set to take place from the 9th to the 11th of July, will be the first motorcycle Grand Prix to be held at the new KymiRing and…

Apr 28, 2021 04:04

96 new brands advertised in 13 matches of IPL 14: TAM

MUMBAI: TAM Sports has released the TAM AdEx Sports - IPL 14 Advertising Report, which has analysed data from the first 13 games of this year's 14th edition of the Indian Premier League, and how it compares with IPL 13.   

As per the report, 27 new categories and 96 new brands advertised in 13 matches of IPL 14 compared to…

Apr 27, 2021 19:04

LaLiga signs 3-year licensing agreement with First Touch Games

MADRID: First Touch Games (FTG), in partnership with LaLiga, has announced the global release of FTG’s mobile football game “Score! Hero 2”, the sequel to the original hit “Score! Hero” which now features licensed teams from the top Spanish competition, LaLiga Santander.  

The original Score! Hero has been a feature of the…

Apr 27, 2021 19:04

IPL, cricket, & India: ESPNcricinfo introduces 8 new shows

MUMBAI: ESPNcricinfo has launched the eight new shows revolving around cricket, cricketers, and cricket fans across the world with a strong lineup of sponsors on board.

With the ongoing 14th season of IPL into its 3rd week and warmed up with close matches and new rivalry, cricket fans from across the world are up for a…

Apr 27, 2021 19:04

Eurosport India launches campaign ‘10 weeks – 20 Documentaries’

MUMBAI: Eurosport India has launched a new campaign promoting sports documentaries titled ‘10 weeks – 20 Documentaries’. 

The campaign, spread across 10 weeks, with 2 new episodes premiering every weekend, is a step towards Eurosport India establishing itself as the home of  world class sports titles in a wide variety of…

Apr 27, 2021 19:04

Covid fallout: UAE on T20 World Cup standby if BCCI can't host

MUMBAI: The United Arab Emirates is on standby to host this year’s ICC Men's T20 World Cup should the escalating Covid cases in India make a switch necessary.

Sri Lanka's Nation newspaper, quoting ICC sources, reports that while it is too early to make a call on a tournament that is due to get under way in just under…