NEW DELHI: The Sunfeast India Move As One (erstwhile Sunfeast India Run as One) kicked off Sunday on India's 75th Independence Day with support from a host of influential personalities, including but notwithstanding, sporting icon Haile Gebrselassie.
The movement has also garnered support from ASICS athletes – Olympic medallist wrestler Sakshi Malik, India bowler Bhuvneshwar Kumar, Indian tennis stalwart Rohan Bopanna, Karman Kaur Thandi and Asian Championships Silver medallist T Gopi.
Participants from across the country have united to join the Sunfeast India Move As One, carrying out their choice of activity – run, walk, jog, cycle, use a wheelchair, treadmill, or stationary bike at their own location and convenient time, to strive towards supporting children in distress affected by the Covid-19 pandemic. The second edition of the Sunfeast India Move As One will primarily focus on – education including academic support, career guidance and skill-building, nutrition and hygiene requirements, healthcare, and provision of child protection and psychosocial support that will allow children to cope with the complexities around them.
"Running is good for the heart, especially when your heart beats for others. Over 250 million children have been impacted by the Covid-19 pandemic and therefore it brings me great joy to see the entire nation come together to support the children in distress through the Sunfeast India Move As One. The initiative is a perfect platform for one and all to change millions of lives by just registering and carrying out a simple physical activity. So let's move to make a difference," said Gebreselassie.
At Rs 149, Sunfeast India Move As One encourages participants to run, walk, jog, cycle, use a wheelchair, treadmill, or stationary bike. Rs 50 from every registration will go directly towards NGOs supporting children causes empaneled with GiveIndia for Sunfeast India Move As One.
Registrations for the Sunfeast India Move As One will continue till 13th September. Move As One will continue till 15th September. Participants will have the opportunity to fundraise until 30th September.
Move As One is envisioned by Procam International, powered by GiveIndia, and has ITC's biscuits brand Sunfeast as title partner.
Included among the partners that have signed on for the Move As One are ASICS, Imd1 – YoGo, FAST&UP, PhonePe, Fit India Movement, Fever FM & Radio One and E4M & BW.