MADRID: LaLiga launched a charity auction campaign, in collaboration with UD Las Palmas and CD Tenerife, which was initiated across the LaLiga Santander and LaLiga SmartBank matchdays.
The money raised will go to the Cabildo de La Palma – the Island Council of La Palma – to cover the medium and long term needs of those affected by the eruption of the volcano on the island.
The action consisted of a virtual charity auction through the MatchWornShirt platform, which has extensive experience in this type of solidarity initiatives, having worked with more than 160 football clubs throughout Europe, including 14 LaLiga clubs. The objective was to raise as much money as
possible through the auction of shirts signed by the players that will play in games of LaLiga Santander and LaLiga SmartBank matchdays.
The campaign began on, Friday October 15, with matchdays in both competitions kicking off, and reached its maximum visibility during the Canarian derby between UD Las Palmas and CD Tenerife.
The auctions began as each match kicked off and will last 20 days (ending November 3), during which a campaign to raise awareness, promote and disseminate the initiative will be rolled out both nationally and internationally.
The participation of LaLiga Santander and LaLiga SmartBank clubs has been crucial in ensuring that as much money as possible is raised in aid of El Cabildo de La Palma and which, it is hoped, will go a long way to helping all those affected by the La Palma volcano.
Professional football pledges its solidarity with La Palma
Since the Cumbre Vieja volcano erupted just over three weeks ago, many clubs have shown their support and solidarity with those affected through the roll out of special actions, charity auctions and kind messages of support on social networks such as those posted by Pedri, David Silva and Andrés Iniesta.
The Canarian clubs have also shown their solidarity in recent weeks. CD Tenerife put their first team’s “Somos La Palma” solidarity shirt on sale, and UD Las Palmas auctioned shirts from first team players, raising a total of €6,010. Atlético de Madrid also auctioned their shirt, the proceeds of which were
donated to those affected by the volcano. In addition, Granadilla Tenerife, together with UD Las Palmas, organized a mixed match, whose ticket sales revenue was donated in full to support the cause. CD Mirandés also contributed by donating all proceeds from ticket sales from their match against SD Eibar.
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