The National Basketball Association recently announced the launch of “NBA Style” (@nbastyle_in), along with naming Bollywood superstar Ranveer Singh as the NBA Brand Ambassador for India. Taking the initiative further, NBA documents creativity and expression with a film that intersects sports, entertainment, and fashion. The film was produced by Jungle Entertainment and aims to give insight into the culture of basketball and engage with fans in India. The film features a lineup of celebrities and highlights how the league is more than just a sport, but a form of expression.
The film showcases young talent from across the entertainment, sports, and music industry that reflect NBA Style’s ethos to celebrate the love for basketball and its cultural significance. The vibrancy of the visuals adds to the eclectic vibe of this display of basketball culture in just one minute.
NBA Style contributes to the cultural landscape, showcasing how the league and its players have been shaped and influenced by basketball culture. A knack for making fashion feel personal and comfortable, while acing athleisure to pairing basketball shoes with a well-fitted suit, NBA Style has got it all. Witness some of the iconic trends that paved the way for fashion today on @NBAStyle, a platform that looks at breaking barriers on and off the court. It is the go-to place for everything that revolves around the world of basketball and beyond.
The year 2021 marks the 75th Anniversary of NBA. The NBA Style film shows that the league is not only defined by the sport of basketball, but also by its pop culture and fashion. It symbolizes fashion and art, while being a major driver of suburban culture.