Virginia Water, UK: The European Tour group and DP World Tuesday jointly announced a ground-breaking evolution to their long-term partnership, with DP World becoming the new title sponsor of the group’s main tour from the start of the 2022 season.
The agreement heralds a new era in the history of the European Tour group, which, along with DP World, will celebrate its 50th anniversary in 2022, the first season of the newly named DP World Tour.
Tuesday’s announcement represents a significant deal in terms of global sports partnerships, with Dubai-headquartered DP World’s substantial commitment dedicated to three key areas: elevating the Tour in every way, growing the game of golf globally, and driving positive community impact.
The new look DP World Tour will see total prize money break through the $200 million mark for the first time, with a new minimum prize fund of $2 million for all tournaments solely sanctioned by the DP World Tour.
In 2022, the DP World Tour will represent a truly global tour through an international schedule, that will feature a minimum of 47 tournaments in 27 different countries, including new tournaments in the UAE, Japan, South Africa and Belgium and an expanded Rolex Series comprising five events: the Abu Dhabi HSBC Championship, the Slync.io Dubai Desert Classic, the Genesis Scottish Open, the BMW PGA Championship and the season-ending DP World Tour Championship.
For the first time, it will also feature three tournaments co-sanctioned with the PGA TOUR - the aforementioned Genesis Scottish Open, as well as the Barbasol Championship and the Barracuda Championship taking place in the United States – as a result of the Strategic Alliance between male professional golf’s two leading Tours. To view the full 2022 schedule, please click here.
The European Tour and DP World were both established in 1972 and have since developed into global enterprises with DP World, which is headquartered in Dubai, evolving into the leading provider of global smart end-to-end supply chain and logistics solutions.
DP World’s association with the European Tour spans more than a decade, first becoming a presenting partner of the European Tour’s Race to Dubai finale at Jumeirah Golf Estates in its inaugural year in 2009, before the Rolex Series event was renamed the DP World Tour Championship in 2012. It was in this year that DP World became the tournament’s title partner.
DP World then became an Official Partner of the European Tour in 2015, and they will now become the Official Title Partner of the Tour from the start of the 2022 season, which begins with the Joburg Open in South Africa, from November 22-25.