Bundesliga adds Sportskeeda to global content partner network

Bundesliga logo

MUNICH: Indian multi-sport content platform Sportskeeda has joined the Bundesliga’s global network of content partners.

Working with the DFL, Sportskeeda will provide football fans with news, stats and information regarding their favourite Bundesliga club.

Sportskeeda has also launched “The Bundesliga Show”, a regular short-form piece for its digital site and social media channels, which reviews the previous matchday, previews the upcoming fixtures, and highlights the biggest stories from around the league.

Sportskeeda is the latest content partner to join the growing community of new-format creators. Partners produce a wide range of content, from short-form video for Instagram and TikTok, to graphics that highlight the league’s leading players, coaches and teams.

The Bundesliga has been working with content partners for a number of seasons, and currently utilises a network of 18 outlets, strategically placed around the world, working with leading, globally recognised creative talents across the sports industry. Together in cooperation with both league and clubs, content partners are able to present narratives from the German top flight and deliver them in a localised context that reaches regional audiences around the world. Every season, posts from content partners reach nearly 2 billion unique users, with engagement close to 500m across social and digital sites, an official release claims.