ONE Esports partners HSBC to promote 'financial fitness'

one esports hsbc

SINGAPORDE: ONE Esports, the esports arm of Asian MMA promotion ONE Championship, has partnered international banking major HSBC with plans to introduce a pilot project across Malaysia and Indonesia that will see the two partner on a number of community tournaments and at least one major event in 2022. 

The two parties plan to produce content that will be focused on financial guidance inside MOBA games. A joint release notes that the content will consist of ‘useful hints and tips’, as well as ‘expert advice’. 

In addition to the different content types, ONE Esports will provide HSBC with research and reporting on the Southeast Asian esports community’s preferences and behaviours regarding financial services.

Jonathan Castleman, Global head of Brand and Brand Partnerships, HSBC, added: “We are hugely excited to partner with ONE Esports and work together to help gamers, fans, and teams with their in-game and real-life financial fitness. Our wider partnership with ONE Esports will help us to learn about an industry that is growing fast, and that is increasingly important to many of our existing and future customers.”

ONE Esports is the largest esports media companies in Southeast Asia. The company partnered with Samsung in early 2022 to launch an exclusive One Esports app for Samsung devices. ONE Esports has also worked with Activision Blizzard, PUBG Corporation and Toyota.