UFC and GameDay Ready announce multi-yr mktng partnership

UFC GameDay Ready partnership

NEW YORK: UFC, the world’s premier mixed martial arts organization, and GameDay Ready, the top science-backed, protocol-driven athletic recovery organization, Friday announced a multi-year marketing and research partnership that expands on their previous collaboration.

Under the terms of the new agreement, financial terms for which were not disclosed, GameDay Ready’s new Patent Pending CONOCB2 line of products has been named the Official Pain Reliever of UFC and the UFC Performance Institute, marking the first time such a sponsorship designation has been assigned by UFC. 

GameDay Ready’s CONOCB2 products are formvlated to support targeted pain relief, swelling, and soreness at the muscular and joint levels. Using a version of the Entourage Effect, a combination of herbal and all natural and highly concentrated ingredients are individually cultivated to reach a standardization that is effective in supporting the reduction of pain and swelling. CONOCB2 is BSCG Drug Free Certified and is not prohibited by the World Anti-Doping Agency (WADA) making it a legal, safe, and highly effective pain reliever for collegiate and professional athletes. 

UFC and GameDay Ready will also collaborate on a research program that will study the benefits of GameDay Ready’s CONOCB2 products when used by UFC athletes in training during their fight camps and fight week stages of preparation at the UFC Performance Institute. The program will be completely voluntarily for those athletes who choose to participate.  More details on the research program will be announced at a later date.

“We’re thrilled to welcome GameDay Ready as our inaugural partner in this newly created sponsorship category,” said Paul Asencio, UFC senior vice president of Global Partnerships. “I believe we are just beginning to tap into the natural synergies between our two brands, discover the potential benefits for UFC athletes, and connect with consumers who are increasingly looking for all natural, drug free pain relief products to fit their active lifestyles.”

“The entire team at GameDay Ready couldn’t be more excited and proud that our product, CONOCB2, has been selected as the Official Pain Reliever of UFC,” said Steve Rector, CEO of GameDay Ready. “Our work with UFC and the UFC Performance Institute has proven that we have the opportunity to positively impact recovery and performance of world-class, elite athletes. Imagine what it will do for consumers around the globe looking for all natural, drug free pain relief.”

As an Official Partner of UFC and the UFC Performance Institute, GameDay Ready branding will be integrated into some of UFC’s biggest events of the year, including select UFC Pay-Per-Views and Fight Nights, and will be highlighted within broadcast features and receive prominent placement inside UFC’s world-famous Octagon®. UFC and GameDay Ready will also collaborate on a variety of custom and original content that will be distributed across UFC-owned social media channels and digital platforms, which reach over 198 million followers worldwide. 

The partnership agreement also provides for an annual Brand Ambassador fund that will offer significant paid marketing opportunities to participating UFC athletes.