MUMBAI: Star Sports, official television broadcaster of the upcoming TATA IPL 2023, has brought together a galaxy of top cricket stars as part of its marketing efforts ahead of the tournament.
Rohit Sharma, recently voted the most incredible captain in IPL history, Virat Kohli, who received the award for the Most Incredible Season, along with the captain of defending IPL champions Hardik Pandya, captains of Lucknow Super Giants and Kolkata Knight Riders – KL Rahul & Shreyas Iyer, and Ravindra Jadeja (Chennai Super Kings) have been roped im for the campaign.
Speaking about the association, a Star Sports Spokesperson said, “We want to bring fans closest to their heroes and help build an emotional connect which goes beyond on-field performances. We will continue to bring these stories alive during our coverage of IPL 2023.”
Glimpses of this content were provided during Star Sports’ preview to IPL 2023 called “Stars on Star”. During the preview show, Chennai Super Kings’ all-rounder Ravindra Jadeja revealed that he initially wanted to be a pacer, “When I started playing cricket long back, I used to love being a fast bowler. I used to love seeing other fast bowlers bowling bouncers. Watching them, even I used to think that I would also bowl bouncers to batters, but I didn’t have the speed to be a fast bowler.
“I told this to Mahi bhai, that my cricketing journey has been between Mahendra Singh Chauhan, my coach in Jamnagar and Mahendra Singh Dhoni, my captain at CSK. My cricketing journey has really been between these two Mahendra’s,” he added.
In the preview show, Mumbai Indians’ captain Rohit Sharma – about to complete 10 years of captaincy for MI - recalled the bid he received during the inaugural IPL auction, “Firstly, I didn’t even know how much $750,000 is. A thing like the auction had never happened for us before and nobody even heard of it. My number came very late in the auction, probably after one and half hour. After I was sold, I was told that I was getting $750,000, I think it was 3 to 3.5 crore. But I was really happy and thought about which car should I buy. That was the planning I was doing! I was only 20 years-old at that time.”
Rohit, Kohli, Hardik, Shreyas, Jadeja, and Rahul are also a part of Star Sports’ “Shor On, Game On” campaign which promotes community viewing, virtues of experiencing IPL together on a big screen, and the benefits of watching the tournament on Disney Star’s TV network.
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