LAUSANNE: The International Hockey Federation (FIH) has announced the appointment of Ricky Thussu as global head of Sales.
Thussu takes up his newly created position at the FIH headquarters here this month.
Born in Delhi, Thussu is relocating from Manchester to take up the position where he will be responsible for increasing investment in the sport, predominantly through key FIH events.
Thussu is leaving his role as director of Business Development for Europe, the Middle-East, Africa and South Asia for sports data company Sportradar. He joined Sportradar after a stint as an entrepreneur where he headed up SportRicks UK, which focuses on sponsorship sales, activations and strategy and has included clients such as Ferrari F1, Juventus, Octagon and Manchester City FC.
Speaking about Ricky’s appointment, FIH CEO Jason McCracken said: "His market knowledge plus strong relationships with global brands will undoubtedly help us drive the commercial value of our sport as we move towards an important period for hockey. With some massive events coming up including the Hockey World Cups, Champions Trophies and Hockey Pro League, he will be of great value to the leadership team here at FIH.”
Joining Thussu in Switzerland this month is former vice-president of the DHB (German Hockey Federation) Delf Ness who was confirmed as FIH’s new Marketing and Communications director earlier last month.
FIH is also recruiting for a number of other positions.
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