MUMBAI: Entertainer’s Cricket League (ECL) - a content creator based cricketing league - was launched here Tuesday in the presence of Abhishek Malhan, Sonu Sharma, Elvish Yadav, Harsh Beniwal, Munawar Faruqui, Anurag Dwivedi and league founders, Anil Kumar and Himanshu Chandnani.
This franchise-based league featuring six teams will be played in the months of August and September.
“It is very evident that content creators are the most relatable and loved entertainment personalities on social media and in popular culture today. Their fanbase has achieved cult status and it was only natural to get all the creators together under one platform and launch the Entertainer’s Cricket League. The ECL is the perfect match between two things that India loves most, cricket and its content creators and to create an offline community for the creators. It will be a great opportunity for all kinds of creators to come together and have this kind of exposure that is not possible online,” said Kumar.
The creators will each lead one of the six franchises with each team further picking in the form of the draft from a pool of 250 popular content creators out of which 96 creators will make the final cut. These will include popular content creators across multiple industries such as technology, finance, infotainment, education, motivation & self-help, entertainment including vloggers, gaming, fashion and lifestyle from India. The Entertainer’s Cricket League will turn out to be an ultimate experience for content lover’s across the country.
ECL is targeting a billion+ viewers across the first season alone since the total followers of the content creator exceeds this number. Per the organisers, the league will be telecast live by a broadcast partner that is expected to be signed on before ECL gets into play.
- Log in to post comments