ITW Consulting pouches in-stadia sales rights for Nidahas Trophy

COLOMBO: India-based sports management company ITW Consulting has acquired in-stadia advertising and sponsorship rights from Sri Lanka Cricket (SLC) for its upcoming Nidahas Trophy 2018 tri-series that also features India and Bangladesh.

Nidahas Trophy 2018 will include seven International T20’s from 6th – 18th March at Colombo's R Premadasa Stadium in. 

ITW Consulting won the rights in a multi-agency pitch. ITW Consulting is permitted to market the in-stadia advertising rights and can enter into contract with potential clients and agencies towards exploiting the rights commercially.

Commenting on the association, MS Muralidharan, director, ITW Consulting Pvt Ltd (a Global Sports Commerce affiliate), said: “With utmost pride in bagging these rights, ITW will strive to welcome the brands around the world to build connect with the cricket fans in an innovative and engaging way. We are extremely excited with the win and our endeavor is to take the platform to the next level by building some strategic brand associations.”

Bhairav Shanth, co-founder, ITW Consulting, noted: “The last time that it was played was way back in 1998 when Sri Lanka had hosted India and New Zealand for a tri-series which was played in the 50-over format. While the celebration of Sri Lanka's independence should be respected, it is undoubtedly evident that the series will be an exciting platform for the brands to stand tall and cherish seamless branding experience with some of our latest in-stadia technologies.”

Jerome Lee Jayaratne, chief operating officer, SLC, said: “SLC is delighted to form this partnership with ITW Consulting that specializes in executing multi-faceted brand management solutions. ITW’s international experience in this sector and especially in cricket is well known. It’s great to be associated with such an innovative & progressive team.”