Twitter seals 3-yr b'cast deal with MLS

NEW YORK: Twitter has signed a three-year deal with Major League Soccer that will provide MLS fans with a broad slate of weekly programming including live matches, highlights and features.

US fans will be able to follow their favorite teams and players via MLS's Twitter handles, @MLS and @FutbolMLS, and can expect Twitter and MLS to collaborate on innovative executions during the season.

Additionally, live matches, produced in Miami, have become available in English on Twitter via @UnivisionSports and @MLS. The first MLS match streamed on Twitter in the United States featured Real Salt Lake hosting expansion club Los Angeles Football Club (LAFC) on March 10.

"MLS constantly strives to connect with fans in new and innovative ways," said Chris Schlosser, SVP Media, MLS. "Our fans are the youngest and most socially engaged in pro sports, which is why we are excited to partner with Twitter to feature live matches on their platform."

"We are excited to collaborate with Major League Soccer to bring live soccer matches and video highlights to Twitter," said Kay Madati, VP and Global Head of Content Partnerships, Twitter. "Passionate MLS fans will now have live match day action alongside real-time commentary from experts and fellow fans all in one place on Twitter."