Alliance MMA signs sponsorship, mkting deal with Maximum Human Performance

NEW YORK: Alliance MMA, Inc. announced Wednesday that it has entered into a multi-year sponsorship and marketing contract with Maximum Human Performance (MHP), which will include brand promotion through live events and professional athletes.

The MHP partnership will feature event sponsorship of Alliance MMA’s televised and live streamed events including Victory Fighting Championship, which currently streams live on UFC Fight Pass, the Ultimate Fighting Championship’s digital streaming platform.

“We are delighted to partner with MHP as means to demonstrate the marketing power our sports media property can provide for leading brands,” said Scott Viscomi, director of Partnerships for AMMA. “MHP is an industry leader that is laser-focused on providing our professional athletes and fight fans with best-in-class nutritional supplements that support a healthy and active lifestyle.”

In addition to live event sponsorship, endorsement deals were signed with SuckerPunch Entertainment athletes and current UFC Fighters Paul Felder, Brian Kelleher, Karl Roberson, Angela Hill, Carla Esparza, and Sergio Pettis.

“I am extremely excited about this sponsorship with Alliance MMA,” said Gerard Dente, CEO of MHP. “This is a terrific platform for MHP to promote our products through live mixed martial arts events and endorsement deals with professional athletes. Sports supplements play a critical role in athlete’s ability to perform and recover better and we are looking forward to working with the SuckerPunch athletes.”