WTA partners opendorse to amplify social engagement

ST. PETERSBURG, Fla.: Athlete social marketing platform opendorse  has announced a service agreement with the Women's Tennis Association (WTA), making it the first centralized social media exchange platform to be used in women's professional tennis.

"WTA athletes are the stars of their sport, creating impactful content with everything they do," said opendorse CEO Blake Lawrence. "We're thrilled to help the WTA put these moments back in the players' hands. By empowering their athletes with premium content, the WTA will help them build their personal brands and engage new fans with an athlete-driven social experience."

The new commitment will license the opendorse platform through the remainder of the 2018 calendar year and provide the WTA its own platform access and roster. WTA will have the ability to share unlimited posts with a number of WTA players with the opportunity to extend the partnership in 2019 and increase its account access.

"The WTA is a strong and committed voice in amplifying the talent and journey of women's tennis, but part of that story should be told by the athletes," said Heather Bowler, SVP of Marketing and Communications for the WTA. "opendorse is a convenient tool for our athletes in which they can do that. The platform allows us to share rich content, which athletes can then share directly with fans in their own voice."

opendorse will work alongside the WTA's digital and social content division, WTA Networks, to manage the exchange of assets. Content will include a variety of exciting videos and photos from tournament matches, news stats, player interviews and behind-the-scenes moments of the tour. The WTA will then use opendorse to share the tailored content to the athlete and associated social accounts.