Louis Vuitton creates exclusive collection around 2018 FIFA World Cup

ZURICH: Global fashion brand Louis Vuitton has announced three unique projects to celebrate the upcoming 2018 FIFA World Cup in Russia. The company has been associated with the tournament since 2010, having provided a bespoke case to ensure that the trophy travelled in safety and in style. 

It has done the same once again. Handmade in Asnieres, France, the case will be revealed on the pitch in Moscow at the Opening Match on 14 June, and at the Final on 15 July.

However, Louis Vuitton added two new projects in anticipation of the world finals in Russia: an official adidas match ball collection trunk and an official licensed product collection.

The company teamed up with adidas and FIFA to create an exclusive and truly unique match ball trunk. With only 21 available for purchase worldwide, the trunk will hold 13 re-editions of the Official Match balls used at the World Cup since 1970 and one Louis Vuitton specially-designed football.

In addition to the trunk will be the Louis Vuitton 2018 FIFA World Cup Official Licensed Product Collection. The collection offers a refined yet playful football-inspired style, including exclusive versions of Keepall and Apollo bags along with a selection of smaller leather pieces. A logo unique to Russia 2018 has also been created for the design with the initials 'L.V' used like a team's crest.

Continuing the company's long tradition of personalisation, a customisation tool will give fans the chance to create original and unique flag-inspired coloured versions of the collection’s Keepall bags during Russia 2018. The collection will be available in 50 Louis Vuitton stores around the globe and online from 14 June until the end of July.