UEFA developing OTT platform

LYON: UEFA has confirmed it is working on an OTT service to stream competitions and content outside of its flagship Champions League and Europa League tournament.

Marketing director of football’s European governing body, Guy-Laurent Epstein, told Spanish newspaper Palco23 that the OTT platform “is not ready yet, but we are building our own OTT platform to really go beyond the current content”.

Epstein added: “We do not want to compete with TV channels, but to take advantage of the wide range of content we have, such as summaries, delayed games, backstage pictures, and women’s and grassroots competitions, whose broadcasters generally do not have the same visibility as the men’s tournaments.”

The platform could allow a wider distribution of content from premium competitions that would not necessarily be available in all national markets, either via subscription or free view.