NEW DELHI: New Zealand Cricket has roped in education technology company Byju's as co-sponsor of its upcoming home series against India, featuring 5 ODIs and 3 T20s.
The series will be India’s final away tour before the ICC World Cup in England and will be crucial for the Indian team, who will look to solidify their final team composition for the World Cup.
In the interest of Indian audiences, New Zealand Cricket along with Indian territory broadcast partners Star Sports have introduced favorable start times - 7:30 AM and 12:30 PM IST for ODI’s and T20’s respectively. The series will be telecast on the Star Sports network and Hotstar in this market.
Commenting on the co-sponsor association with India Tour of New Zealand 2019, Mrinal Mohit, chief operating officer, Byju's said: “We are happy to be the co-sponsors of India-New Zealand cricket series which, we believe, is going to be a showcase of high quality sport and team-work. As sports has the ability to mould one’s personality towards achieving immense discipline and focus, we at Byju's believe in the same motto and seek to inculcate these within our students. We hope that events like these act as an catalyst of encouragement for upcoming talent to go out, believe in themselves, and achieve what they want to.”
Commenting on behalf of TCM, commercial partners of New Zealand Cricket, Shashank Gulani, executive vice president, said: “A category leader, Byju's recognizes the power of cricket to showcase their brand internationally while delivering impact to the millions of viewers in India. TCM is delighted to have Byju's as the co-sponsor of the India Tour to New Zealand, which promises to deliver high quality competitive cricketto the millions of cricket lovers all around the globe.”