DUBAI: The International Cricket Council (ICC) on Thursday launched a unique fan engagement initiative around the Cricket World Cup 2019 in England and Wales with a social media campaign called #WorldwideWickets.
It encourages fans across the cricketing world to share pictures and videos of where and how they play cricket. The winning post will be voted for by fans and the prize is an ultimate ICC Men’s Cricket World Cup 2019 final experience, including tickets and travel for two people to Lord’s on 14 July.
The second element of the Wickets campaign will see activity hit the streets of England and Wales in the build-up to this summer’s tournament, with each of the ten host cities installing a bespoke mural featuring a set of cricket wickets in an iconic location.
Again, fans will be at the centre of the action and will be encouraged to share the mural on social media for the chance to win tickets to an World Cup fixture in their city.
Each of the murals will show what makes their respective cities unique and will coincide with the arrival of the Cricket World Cup Trophy Tour in association with Nissan. The mural launch in Southampton on 25 February gives local fans the first chance to win the ‘money-can’t-buy’ prizes.
The campaign will run from 21 February until the final stages of the tournament in July 2019. A winning photo or video will be selected on a regular basis in the weeks leading up to the final, with each winner receiving a limited-edition Cricket World Cup ball. Ahead of the semifinals, the ten best photos and videos will be shortlisted and compiled by the CWC19 ambassadors such as Andrew Flintoff and Graeme Swann.
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