MUMBAI: The Maruti Suzuki Arena Devils Circuit College Frenzy (MSADCCF), an inter-college show hosted by Volano Entertainment Pvt. Ltd, launched its second season last month on SonyLiv as a six-episode series.
Alongside, multiple smaller digital films were released across social media platforms including the Facebook, Instagram and YouTube pages of the property.
Designed as a team-based competition, MSADCCF is an obstacle race that pushes participants not only physically but tests them under pressure situations. After a three-month audition drive held across numerous colleges pan India and over 10,000 video entries received through the website, the top 16 teams are filmed for the season. Each college sends a three-member team that performs as one cohesive and coordinated unit to stand a chance to win the title of India's Fittest College Team and cash components of up to Rs 1 million, while the fastest runner in the finals receives a Maruti Suzuki Swift car - the biggest prize in amateur sports.
Apart from the wide reach through SonyLiv, just in a period of three weeks, the show has crossed 3 million views on Facebook alone, firmly establishing the property as the most widely watched inter-college challenge in the country.
Having reached this milestone, Adnan Adeeb, managing director & co-founder, Volano Entertainment Pvt. Ltd., said: "We are thrilled to receive such stupendous response in the first month of the launch of our second season. This is undoubtedly the most challenging, competitive, and rewarding event for college students in the country and 3 Million views proves that we're doing something right. What's new this season is our move from TV last season to OTT platform SonyLiv, a strategic move since our audience is more active digitally. We hope to reach out to wider audiences through our broadcast partner and continue growing as we have."
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