MUMBAI: The 12th season of VIVO IPL that’s broadcast on the Star Sports network, has been a season of innovation. From Dugout 2.0 to regionalization, to customised brand solutions for the advertisers, this season is bigger and better than ever for fans and brands advertising on the network.
With one of its kind brand solution provided for Maruti Suzuki, as part of the Maruti Suzuki Cricket LIVE show, Star Sports has created the ‘Star Sports CommCar’. The Commentator’s Car, hosted in a Maruti Suzuki Ciaz is innovative storytelling on the go. The car travels with Star Sports experts who talk about the upcoming game from the car while en route to the Star Sports studio or stadium. The CommCar is on the roads in Mumbai, Kolkata, Delhi and Bangalore. With this innovation, commentary & analysis is not just limited to studio shows, now it happens on the go where experts are captured on state of the art cameras set-up in the car.
Taking the game out of the studio and onto the streets, the ‘CommCar’ has some of the best minds of the game such as Kumar Sangakkara, Dean Jones, Scott Styris, VVS Laxman, Kevin Pieterson, Gautam Gambhir and Graeme Smith be a part of it.
Radio Contest to engage fans:
Starting 16th April 2019, fans who would like to participate in the ‘Star Sports CommCar’ contest should tune into Radio City 91.1 FM and call on 66969191 & answer 5 simple cricket questions asked during the show ‘Taka Tak Mumbai’ & ‘Aadi Manav in Delhi’ to win a miniature bat signed by Cricket Legend every day. Two lucky winners selected, will get the opportunity to join one of the Star Sports experts on a drive in the ‘CommCar’.