MUMBAI: Casio India has announced actor Tiger Shroff as the brand ambassador for its popular range of G-Shock watches. The actor perfectly emulates the brand’s values of toughness combined with style and attitude that resonate with the youth of today.
As part of the brand ambassador engagement, Casio will launch the campaign #ChallengeTheLimits across different touch points, including television, media, digital and social.
Announcing the association, Kulbhushan Seth, vice-president, Casio India, said: “Tiger Shroff is one of the most promising newcomers of this generation. Within a short time span he has made a mark for himself and stands as a stylish youth icon. His spirit of constantly challenging himself, be it his fitness regime or portrayal of roles is in perfect alignment with the brand ethos. We are thrilled with this association and have an exciting line-up of activities, taking forward our campaign #ChallengeTheLimits.”
Seth further added: “The collaboration is even more special as G-Shock has completed 35 years of toughness and innovation this year. G-Shock has always trotted the innovation footsteps and we view this collaboration as a crucial step in strengthening the G-Shock community in India.”
Speaking on his new role and affinity for the brand, Tiger said: “It feels great to be associated with a brand that is a true reflection of my identity. While I like my watch to support me in my constantly challenging fitness routine, it should also add to my everyday style statement and what better than sporting a statement G-Shock. Today’s youth are highly enthusiastic about the brands they sport, and the values attached to them. G-Shock watches stand for their toughness and style quotient which is aspirational for the youth of today.”