Sony launches #MoreCricket campaign ahead of India tour of Windies

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MUMBAI: Sony Pictures Sports Network (SPSN) launches its campaign, #MoreCricket, for the upcoming high-octane cricket series, India tour of West Indies and The Ashes.
With over 275 days of live cricket this financial year, the sports network will serve fans ‘more cricket’ on SONY SIX, SONY TEN 1 and SONY TEN 3 channels.

In their first appearance after the Cricket World Cup, India will take on West Indies in the Caribbean islands and USA from August 3 to September 3, and the historic rivalry between England and Australia will be revived for The Ashes from August 1 to September 16.

The campaign, #MoreCricket captures the story of every Indian cricket fan, who loves to watch India cricket but is also no stranger to The Ashes. Four great teams are going to play in two rocking series and make the monsoons even more exciting for audiences across the country. The 40-second on-air promo showcases a cricket fan bored with the channels assigned in his pack. The cricket fan in him gets excited when he learns about the two upcoming smashing cricket series on Sony Pictures Sports Network. The film derives a similarity between a cricket fan and a peacock as both are going to be massively excited this monsoon. The campaign will have television, radio, print, digital and social media rollout.

The India tour of West Indies, comprising 3 T20Is, 3 ODIs and 2 Tests, will be played across five scenic venues in Florida, USA and in West Indies from August 3 to September 3.

The 60-second on-air film, featuring Mahesh Manjrekar, takes on an amusing approach embodying every Indians undying love for cricket.

The 2019 Ashes series will be played in England from August 1 to September 16, at iconic venues like Lord’s, The Oval, Old Trafford, Edgbaston and Headingley. Narrated by actor Vijay Raaz, the 55-second promo film for The Ashes highlights the long and intense history of the rivalry between England and Australia. Australia are the defending Urn holders as they drubbed the English side 4-0 in 2017-18 series.

Rajesh Kaul, chief revenue officer, Distribution and head – Sports Business, Sony Pictures Networks India, opined: “Our campaign, #MoreCricket captures the sentiments of every Indian this monsoon. India has an insatiable appetite for cricket and starting August this year, our viewers can catch the top teams and players in the world in two of the most exciting cricket series on Sony Pictures Sports Network. With over 275 days of live cricket on our network this financial year, we will deliver on our commitment to showcase the best of cricket from around the world starting with the exciting India tour of West Indies and the hard-fought Ashes. This will be followed by multiple series hosted by Cricket Australia, Sri Lanka Cricket, Pakistan Cricket Board and Cricket South Africa which includes amongst others the New Zealand tour of Australia, England tour of South Africa and Australia tour of South Africa.”

The stakes for all the teams in the highly anticipated series are upped as both are a part of the inaugural edition of the ICC World Test Championship.

Fans can catch #MoreCricket live and exclusive on SONY SIX, SONY TEN 1 and SONY TEN 3 channels August 1 onwards.

The Ashes will be telecast live and exclusive on SONY SIX channels from August 1 to September 16. Audiences can watch the India tour of West Indies on SONY TEN 1 (English) and SONY TEN 3 (Hindi) channels from August 3 to September 3.