BARCELONA: Laliga champions FC Barcelona and OPPO have renewed their agreement, whereby the Chinese smartphone major will continue to be one of the club’s global partners for the next three seasons, through to June 30, 2022.
Also, in celebration of this alliance, they have presented the OPPO Reno FC Barcelona Edition limited edition smartphone, which features the blaugrana colors and different functionalities created especially for the club’s fans.
The renewal of the agreement was presented at an event held Tuesday in the Sala Roma at the Camp Nou attended by Josep Pont, member of the FC Barcelona board and head of the Commercial Area, and Alen Wu, Global vice president, president of Overseas Business at OPPO, among several other representatives of the two parties. Based on the idea of “The color of miracles”, the event also included former Brazilian star and Barça ambassador, Juliano Belletti.
The extended agreement between FC Barcelona and OPPO has been made possible thanks to the close and successful cooperation built between the two parties over the last four years, which forms part of the club’s goal of proactively sourcing partners that are aligned with its own brand-defining values and philosophy. It also further reinforces the club’s strategy of forging agreements that will ensure that it continues to lead the way not just on the pitch, but also in the fields of sports sponsorship and marketing.
As a result of this agreement, FC Barcelona and OPPO will be working together in different areas, such as digital branded content to raise engagement among the fans and TV advertising, among others. OPPO will also be gaining visibility on first team match days at the Camp Nou.
Latest technology in the Barça colors
FC Barcelona and OPPO are celebrating the renewed agreement with the launch of the OPPO Reno FC Barcelona limited edition smartphone, an innovative design that combines technology and art, inspired by the flags flown at the Camp Nou, the blaugrana colors and the club logo, together with the very latest technological advances developed by the Chinese brand.
The phone’s functionalities include a panoramic screen with a hybrid 10x zoom for the capture of high-precision images, and Ultra Night Mode 2.0, which produces vivid colors and clear quality in dark settings, among other features. The phone also comes with software including exclusive customized Barça screensavers and icons, and ringtones including the Barça anthem and sounds from the stadium.
Since 2015, when it began its relationship with FC Barcelona, OPPO has launched four special Barça editions of its smartphones one in 2015, one in 2016, and two in 2017, to which we can now add the OPPO Reno FC Barcelona Edition to commemorate the beginning of this new era together.
Said Pont: “The agreement between FC Barcelona and OPPO began four years ago, based on shared values, goals, and philosophies. That is why I am so proud today (Tuesday) to announce the renewal of our partnership agreement and to start a new era together, in which we shall continue to work on new projects to generate unique and innovative experiences that will bring us even closer to our fans around the world.”
Alen Wu added: “We are proud to expand our work with FC Barcelona. It’s partnerships like these that show why Barca is ‘More than a Club’, and OPPO is more than a smartphone company. The European market overall is an integral region for OPPO as we grow our presence there – and we know that in order to grow we must connect with our customers. And today, that’s by waving the red and blue, the Colors of Miracles”.