NEW DELHI: Leading Indian consumer durables company Usha International Wednesday launched Usha Racer with Narain Karthikeyan as the brand ambassador.
A new innovative ultra high-speed range, these fans are aesthetically appealing and offer high performance technology at a competitive price catering to the evolving consumer who wants that ‘little bit more’, an official release states.
The Usha Racer fans come with glossy power coated superior finish for durability and high lift angle blades, are ultra high-speed (400 RPM) yet operate silently even at low voltages. It meets the consumer demand for feature-laden, value-for-money fans. Racer fans will initially be available in 1200mm sweep in five vibrant colors – white, brown, ivory, blue, and red. The range also offer 900 mm sweep and 600 mm sweep in white, brown, and ivory.
Speaking on the launch of the new range, Rohit Mathur, president - Fans, Usha International, said: “The Usha Racer fan is a feature loaded – ultra hi-speed, great air delivery, high performance, and attractive looks – making it a compelling buy for those consumers who want to move beyond the regular. These fans are technology driven, aesthetically appealing, yet cost efficient”.
Commenting on his association with Usha International, Karthikeyan, India's first Formula One driver, said: “I am thrilled to be associated with Usha International, one of India’s most loved and trusted brands.”
Usha Racer fans (1200 mm) are now available in India at Rs 1,750.