PUMA enters smartwatch arena

PUMA smartwatch

HERZOGENAURACH, Germany: PUMA and Fossil Group have announced the PUMA Smartwatch - a first for the sports brand - powered with Wear OS by Google and equipped with the Qualcomm Snapdragon Wear 3100 platform. 

Bringing the best of sports lifestyle and technology together, the smartwatch is designed to look and feel good, with a cut-out nylon and aluminum case that delivers an ultra lightweight fit, an official release states. A textured silicone strap provides grip and breathability to minimize sweat while on the go. Available in three colorways, the PUMA Smartwatch "easily transitions from the gym to the street, proving that the best workout doesn't have to look boring". 

"Our customers consider technology a must for their lives - they're looking for a smartwatch that will complement their active lifestyles," says Adam Petrick, PUMA's global director of Brand and Marketing. "We're thrilled to introduce our first smartwatch, which embodies the PUMA brand DNA shown in activewear and footwear. The watch will truly allow users to lace up, connect, and go."

"The smartwatch segment continues to grow at a breathtaking pace and attract new, innovative brands to embrace this trend," said Pankaj Kedia, senior director, product marketing, Qualcomm Atheros, Inc. "We are delighted to extend our collaboration with the Fossil Group by adding the Puma brand to the growing smartwatch portfolio. The Puma Smartwatch, which leverages the high performance and low power characteristics of the Snapdragon Wear 3100 platform and builds on Puma's iconic heritage in lifestyle sports, will bring moments of delight to consumers around the world."

With Google Fit, the PUMA Smartwatch can track activities like pilates, rowing, or spinning, and count reps from strength training workouts such as pushups. While in "workout mode," Google Fit can continuously track heart rate, thus making it easy to see if your heart rate is in your ideal range. Finally, Google Fit makes it simple to change and track activity goals, and notifies users on goal progress and completion.

PUMA Smartwatch users can also choose from several interactive dial options, like the "Scorecard" dial which displays time, date and heart rate, and gives the ability for users to customize the information they can quickly view at a glance. Users can also upload photos from social media to display straight on their smartwatch—another way to personalize and stay connected… most importantly, stay competitive.

The PUMA smartwatch will be shown at IFA in the Fossil Group booth, Messe Berlin  Messedamm 22 Hall 4.2. Booth 221. The smartwatch will be available for $275 in November on puma.com and select retailers. 

PUMA Smartwatch features include:

Heart Rate Tracking
Keep an eye on your heart rate, whenever you move, wherever you sweat with Google Fit.

GPS Tracking
Wherever you go. Phone Free, built-in GPS keeps you on track.

The Google Assistant
Get more done with your voice. Ask your Google Assistant questions, give commands, set reminders, and more.

Keep the vibes going, connect and listen to Spotify.

Google Pay
NFC payments with Google Pay allow the users to make in-store purchases using their smartwatch. *Google Pay available in select countries

Rain or shine. In real-time. Weather updates as you need them.

Training Apps
For when you need to sweat. Easily sync your workouts to compatible training apps.

Swimming, no problem. Jump right in.

Additional features include:
Smartphone Notifications
Activity Tracking
Rapid Charging