LONDON: The ECB has announced New Era as official headwear supplier to The Hundred, its new 100-ball competition.
The three-year partnership will see New Era create a bespoke collection of headwear for all eight city-based teams competing in the new competition, set to launch in July 2020.
A variety of different hat styles will be created and branded up in team colours, while the whole collection will be available for purchase by fans and the general public in May 2020.
The new three-year partnership with New Era, which is renowned for its long-standing associations with some of the world’s most exciting and watched sports, including the MLB, NFL and NBA, will be creating a bespoke collection of headwear for all eight city-based teams taking part in The Hundred.
Set to be available for fans from May 2020 on and selected retailers, the iconic headwear brand’s collection for The Hundred will feature a variety of different headwear styles in team colours, including the 9FIFTY (Stretch-Snap), 9FORTY (Adjustable), 39THIRTY (Flexible Fit) and a new Sun Hat Silhouette.
Rob Calder, commercial director of The Hundred, said: “We’re hugely excited to be announcing our game-changing new headwear partnership with New Era. The Hundred will offer the very best in world-class cricket, and following the amazing summer of action we’ve just had, we are thrilled that this iconic brand shares our vision for the game of cricket.”
Paul Gils, Vice President EMEA at New Era added, “We are thrilled to be partnering with The Hundred on such an exciting project. Our three-year partnership will introduce our consumers to a new line of headwear and a new competition. Our company was founded with the intention of revolutionising headwear, so we are really excited to be a part of this new tournament, which is set to change the way we think about cricket.”
KP Snacks, which owns brands like McCoys, Hula Hoops, Butterkist, Tyrells, was the first partner for The Hundred.