Kempinski Hotels check in ex-F1 champ Rosberg as brand ambassador

MUNICH: Former Formula 1 world champion Nico Rosberg is now brand ambassador for Kempinski Hotels. 

The contract with the motor sport star was signed with Martin R Smura, chief executive officer of Kempinski Hotels and chairman of the management board, during a ceremony Monday at Munich's Hotel Vier Jahreszeiten Kempinski.

"Nico Rosberg is one of Germany's most popular figures and has remained down-to-earth despite his enormous success. With his authenticity, willpower and dynamism, he is the best possible ambassador for us to further strengthen our unique brand and to represent us in this partnership in campaigns around the globe," says Martin R Smura. "With his strong personality, the cosmopolitan and successful top athlete Nico Rosberg stands for precision performance, outstanding engineering, craftsmanship, the highest quality standards and innovation in the field of sustainability. We are therefore particularly proud of this symbiosis, as the values directly reflect our Kempinski brand values and make him the optimal brand ambassador for our company. In addition, we share the same passion to focus on sustainability.”

Born in Wiesbaden, Rosberg looks back on a successful career of more than 20 years in automobile sport, which he crowned with the Formula 1 World Championship title in 2016 with the Mercedes AMG Petronas Team. 

After his time in active racing, the top athlete has decided to pursue new goals and is now active as a GreenTech and Mobility entrepreneur and investor. Driven by his strong entrepreneurial spirit and his vision to positively influence people's lives, Rosberg now devotes himself to various projects, especially in the area of sustainability and social responsibility. Due to his commitment in e-mobility and sustainable projects he was awarded the Green Tech Award as “Entrepreneur of the Year”. The 34-year-old businessman is one of the founding members of the GREEN TECH FESTIVAL, an event to promote green change and technology that attracted 30,000 participants in May. 

"I am very happy to accompany Kempinski Hotels in the future as a brand ambassador. I spend many days a year in hotels all over the world and have already enjoyed numerous stays in Kempinski Hotels. I have always noticed the elegance, the perfect service, but also the authenticity of the staff, who pamper their guests with passion," says Nico Rosberg. "It is very exciting for me to transport the values embodied by Kempinski to their community and to win over new fans for the brand. We definitely share the same high quality standards.”

The majority owners of the Kempinski Hotels in Bahrain are also enthusiastic about the partnership: "Nico Rosberg won his decisive race to the World Champion title here in Bahrain - one more reason to welcome him as brand ambassador of the Kempinski Hotels," says Abdulla H Saif, chairman of the supervisory board of Kempinski AG.

Rosberg has been a German RTL F1 motorsport expert since 2018 and Global SKY TV Sports F1 pundit. He is already brand ambassador of brands such as Hugo Boss, Rolex and UBS. 

He speaks five languages and speaks regularly in his podcast "Beyond Victory with Nico Rosberg" to inspiring personalities not only about motorsport, but also about personal development and human performance.