NEW DELHI: The chief executive of Indian Premier League franchise Kolkata Knight Riders has echoed Star and Disney India chairman Uday Shankar in arguing that IPL behind closed doors offers a "huge creative opportunity".
Kolkata Knight Riders CEO Venky Mysore, speaking at a webinar organised by FICCI Wednesday, said the IPL's stakeholders have an interesting opportunity in hand.
“This is a huge opportunity. The barriers that a stadium used to offer in terms of capacity to now when we can open it up to the universe," Mysore said.
“Now fans can have virtual presence, now we have to think in a different paradigm. Crowd noise can be real with the virtual presence of fans there. We have an interesting opportunity in hand,” he added.
- Log in to post comments