MUMBAI: SportsAdda - an Indian sports news website that focuses on cricket, football, and kabaddi - has onboarded former Australian fast bowler Brett Lee as brand ambassador.
One of the most feared bowlers of his generation and a two-time ICC Cricket World Cup winner with Australia, Lee, who has recorded over 700 wickets in his international career across all three formats, brings with him a wealth of knowledge - not only of bowling and playing at the highest level but also with his insight into the sport and stories from his playing days.
Lee will also be conducting a host of fun activities including contests, quizzes, Q&As, bowling masterclasses, and giveaways that will feature exclusively on the SportsAdda app, website and social handles.
SportsAdda spokesperson Ashish Rana noted, “In Brett Lee, we not only have an athlete who has plied his trade at the highest level, but also one of the most passionate, smart and revered names in cricket. Lee’s commitment to excellence on the field is on par with ours in the digital world and together, we have some exciting stuff lined up for our fans that we cannot wait to reveal.”
Lee added: “Part of the reason why I hopped on board SportsAdda is the culture of being the industry leaders at delivering sports content, but also making it fun and engaging for our rapidly-growing fan base. I have had a taste of what’s in store and I cannot wait to get started."