Sponsorship

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments. 

Jul 16, 2020 17:07
DAYTONA BEACH, Fla.: The Ladies Professional Golf Association (LPGA) Wednesday announced that Cambia Health Solutions has been named its Official Mask Partner. 
Jul 16, 2020 15:07
MUMBAI: Telecom major Dialog Axiata PLC has reportedly retained the Sri Lanka national cricket team sponsorship rights for the next three years (2020-2023) at a deep discount.
Jul 16, 2020 12:07
MADRID: Real Madrid C. F. and Liberbank have signed an agreement whereby the financial institution will become the official bank of the club from the beginning of the 2020/2021 season until the end of the 2025/2026 season. 
Jul 16, 2020 12:07
LAUSANNE: The International Olympic Committee (IOC), the International Paralympic Committee (IPC) and Worldwide Olympic Partner Airbnb are announcing a five-day summer festival featuring more than 100 Olympian and Paralympian Online Experiences hosted virtually by some of the world’s best athletes. 
Jul 14, 2020 19:07
LONDON: Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has been announced as the title partner of the English Open 2020 - the second of six events in the European Tour’s new UK Swing - and which will now be named the Hero Open.
Jul 10, 2020 18:07
WASHINGTON D.C.: World TeamTennis announced category-specific sponsorship agreements for the 2020 season, which will be played in its entirety in West Virginia at The Greenbrier “America’s Resort,” WTT’s official hotel partner, from July 12-Aug. 2.
Jul 09, 2020 18:07
LAUSANNE: The International Olympic Committee (IOC) and Atos, a global leader in digital transformation, Thursday announced an extension to their long-standing Worldwide Olympic Partnership through to 2024.
Jul 09, 2020 17:07
LAUSANNE: World Table Tennis, the new commercial arm of the International Table Tennis Federation, has entered into a broad, long-term strategic partnership with IMG agency.
Jul 06, 2020 21:07
SINGAPORE: Asia's leading MMA promotion ONE Championship (ONE), Monday announced new Q2 2020 strategic partnerships.  Partner brands include Grab and Everise, which will both work with ONE on the upcoming ‘The Apprentice: ONE Championship Edition’. 
Jul 06, 2020 20:07
MUMBAI: Sony Pictures Sports Network (SPSN) announces the return of live cricket action after 120+ days, with the West Indies Tour of England 2020.