Sponsorship

Universal Music joins hands with eSports company

Last updated : Aug 27, 2018 16:08

SportzPower Team

Aug 27, 2018 15:08

COLOGNE: The Central European division of Universal Music Group (UMG) have announced a multi-year partnership with ESL Gaming, the world’s biggest eSports company that will be managed out of UMG’s Berlin headquarters.

The aim of the agreement is to exclusively help Universal discover and promote new artists through ESL’s global tournaments and channels. In an industry first, UMG will partner with ESL to create the ultimate destination for gaming and music fans alike to experience the official soundtrack of the world’s esports leagues and tournaments.

Tags

eSports

gaming

music

Read more about Universal Music joins hands with eSports company
Log in to post comments

Jul 23, 2019 16:07

UTT serves up ACT Fibernet as high-speed internet partner

MUMBAI: Internet service provider (ISP) ACT Fibernet has partnered with Ultimate Table Tennis 2019 (UTT) as their Official High-Speed Internet Partner. As part of the tie-up, ACT Fibernet will power the Thyagaraj Sports Complex, Delhi and provide connectivity to UTT for the entire league duration from 25th July to 11th August.

Jul 23, 2019 16:07

Dabang Delhi seals JK Super Cement as lead sponsor

NEW DELHI: Dabang Delhi Kabaddi Club, owned by DO IT Sports Management, Tuesday announced JK Super Cement as the team's principal sponsor for the ongoing Pro Kabaddi League's seventh season.

Jul 23, 2019 16:07

Budweiser scores global partnerships with EPL, LaLiga

LONDON: Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, Tuesday announced multi-year partnerships with two of the top international football leagues - Premier League and LaLiga.

Jul 20, 2019 16:07

Kia extend naming rights to The Oval till 2024

LONDON: Surrey County Cricket Club and Kia Motors (UK) Limited have agreed a further extension to their successful ongoing partnership – maintaining Kia’s sponsorship of the club and the iconic Kia Oval for a further four years, until the end of 2024.

Jul 20, 2019 14:07

Nippon Paint on TNPL's top tier sponsor roster

CHENNAI: Nippon Paint has signed on with Sankar Cements Tamil Nadu Premier League (TNPL) as "co-powered by" sponsors. TNPL kick-started its fourth edition on Friday and is being played in five cities with eight franchises and over 100 players from across the state.

Jul 18, 2019 16:07

U Mumba ropes in new sponsors for PKL 7

MUMBAI: U Mumba, the franchise owned by U Sports, which is helmed by Ronnie Screwvala and Supratik Sen, have got six sponsors and three partners on board for the upcoming Season 7 of the Pro Kabaddi League that starts on July 20. While a few brands have been associated with U Mumba in prior seasons as well, a few new ones have deals across all the sport franchises under U Sports.

Jul 18, 2019 15:07

Dream11 European Cricket League's fantasy game partner

MUMBAI: Dream11, the Tencent-backed online fantasy game platform, Wednesday announced its exclusive partnership with the European Cricket League (ECL).

Jul 18, 2019 15:07

BKT signs up with TNPL 2019 as associate sponsor

CHENNAI: Balkrishna Industries Limited (BKT), leading manufacturer of off-highway tires, has signed on with Sankar Cements Tamil Nadu Premier League (TNPL) as the associate sponsors. TNPL will kick start its fourth edition on July 19, 2019. As associate sponsors, BKT’s partnership with TNPL will range across multiple areas including promotion and branding.

Jul 18, 2019 15:07

Global sports market to be worth $614bn by 2022: Study

LONDON: The global sports market reached a value of nearly $489 billion in 2018, having grown at an annual growth rate of more than 4% since 2014, and is expected to grow at an annual growth rate of about 6% to almost $614 billion by 2022.

Jul 18, 2019 15:07

Unused in-stadia sponsor space at Women’s WC: per match value $1m

SANTA MONICA, Calif.: Latest measurement data shows that Nike & Visa won big sponsoring the global tournament, but an unsponsored stadium wall would have delivered the most sponsorship value.

Subscribe to Sponsorship