MUMBAI: adidas has signed on Aryan Khan, son of "Bollywood badshah" Shah Rukh Khan, to endorse the German sportswear giant's newly launched adidas Originals NMD_V3 line of shoes.

“Breathable. Comfortable. Made with recycled materials. That's a yes to all three. Plus there's the style, like the perforated details, which is also where that breathability comes in. Playing with transparency, the 3-Stripes layer over the perforations, giving a glimpse at them underneath the monochrome signoff,” the company said in the description for the new footwear line. 

Aug 23, 2021 17:08
MUMBAI: Eredivisie giants Ajax Amsterdam and adidas, in collaboration with the Bob Marley family, on Friday released the 2021/2022 Ajax third kit.  The kit is a tribute to the Ajax fans and the love shared by the club and its fans for reggae legend Bob Marley and his iconic song, Three Little Birds. 
Aug 12, 2021 20:08
NEW DELHI: adidas has inaugurated the adidas India Tech Hub office in Gurugram, New Delhi. The Indian tech hub presents a unique value for adidas, attracting and developing top tech and engineering talents to work on adidas products and initiatives. adidas India Tech Hub office will be the home to a local marketing organization and one of the global engineering tech hubs.
Mar 09, 2021 16:03
NEW DELHI: Global sportswear giant adidas has launched "Watch Us Move", a campaign to celebrate womanhood and their freedom of movement.
Jan 15, 2021 12:01
BERLIN-BASED ESPORTS ORGANISATION G2 Esports announced Thursday a new partnership with global sportswear brand adidas.  Financial terms of the multi-year deal, which sees adidas as G2's official sports apparel provider, were not disclosed. 
Dec 08, 2020 15:12
ATLANTA: The Atlanta Hawks and global sports and lifestyle brand adidas have officially inked a multi-year partnership that covers a wide variety of marketing integrations on and off the court, highlighting some of the hottest young stars of the NBA and engaging thousands of youth athletes across Georgia.  
Oct 22, 2020 12:10
NEW YORK: Interbrand's 2020 ranking of the most valuable brands in the world just got out and there is a change in the top 3 positions. According to the Best Global Brands 2020 ranking, the most valuable brand remains Apple with an estimated value of just under $323 billion, while the second and third positions are taken by Amazon (+60% $200.667bn) and Microsoft (+53% $166.001bn) respectively.
Sep 11, 2020 18:09
NEW DELHI: The recent world record breaking feat of Peres Jepchirchir at the RunCzech half marathon in Prague, where she crossed the line in 1:05:34, was also the first competitive outing of adidas' newly launched 'adizero adios Pro'. 
Sep 07, 2020 18:09
NEW DELHI: As marathons and other races across the globe get postponed or cancelled, adidas has announced the adidas 5k Virtual Race.  As part of this race, a user can participate from anywhere in the world and compete with runners across the globe. Each participating runner shall also get featured on the adidas’ global leader board on the adidas app.
Aug 18, 2020 18:08
NEW DELHI: German sportswear giant adidas has unveiled Ready for Sport: The Anthem, a powerful campaign film that reflects on recent sporting history to celebrate the true magnitude of what it brings to the world.
Aug 10, 2020 19:08
MUMBAI: While two German sports apparel and footwear majors are being touted as the main contenders in the race to replace Nike as the BCCI's kit sponsor, it is PUMA that has bought the Invitation to Tender document.