Jan 15, 2021 12:01
BERLIN-BASED ESPORTS ORGANISATION G2 Esports announced Thursday a new partnership with global sportswear brand adidas.  Financial terms of the multi-year deal, which sees adidas as G2's official sports apparel provider, were not disclosed. 
Dec 08, 2020 15:12
ATLANTA: The Atlanta Hawks and global sports and lifestyle brand adidas have officially inked a multi-year partnership that covers a wide variety of marketing integrations on and off the court, highlighting some of the hottest young stars of the NBA and engaging thousands of youth athletes across Georgia.  
Oct 22, 2020 12:10
NEW YORK: Interbrand's 2020 ranking of the most valuable brands in the world just got out and there is a change in the top 3 positions. According to the Best Global Brands 2020 ranking, the most valuable brand remains Apple with an estimated value of just under $323 billion, while the second and third positions are taken by Amazon (+60% $200.667bn) and Microsoft (+53% $166.001bn) respectively.
Sep 11, 2020 18:09
NEW DELHI: The recent world record breaking feat of Peres Jepchirchir at the RunCzech half marathon in Prague, where she crossed the line in 1:05:34, was also the first competitive outing of adidas' newly launched 'adizero adios Pro'. 
Sep 07, 2020 18:09
NEW DELHI: As marathons and other races across the globe get postponed or cancelled, adidas has announced the adidas 5k Virtual Race.  As part of this race, a user can participate from anywhere in the world and compete with runners across the globe. Each participating runner shall also get featured on the adidas’ global leader board on the adidas app.
Aug 18, 2020 18:08
NEW DELHI: German sportswear giant adidas has unveiled Ready for Sport: The Anthem, a powerful campaign film that reflects on recent sporting history to celebrate the true magnitude of what it brings to the world.
Aug 10, 2020 19:08
MUMBAI: While two German sports apparel and footwear majors are being touted as the main contenders in the race to replace Nike as the BCCI's kit sponsor, it is PUMA that has bought the Invitation to Tender document. 
Aug 06, 2020 16:08
LONDON: adidas and Manchester United have unveiled the fresh, new 2020/21 season home kit, inspired by the club’s iconic crest.
Jul 29, 2020 18:07
NEW DELHI: As the world counts down one more year to the biggest event in the global sports calendar, adidas,under the ambit of ‘Ready For Sport’ campaign has launched the ‘What’s One More’ film- aiming to inspire and enable all athletes as they prepare for the 2021 return of the Olympic Games. 
Jul 22, 2020 19:07
LONDON: English football's Leeds United is already reaping the benefits of its promotion to the Premier League.  The Whites, back in the Premier League for the first time in 16 years after winning the Championship, Tuesday confirmed adidas as their new official kit partner from the 2020/21 season, in what is a record-breaking deal for the club.