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adidas launches campaign featuring 8 women athletes

SportzPower Team

Mar 06, 2023 19:03

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MUMBAI: This International Women’s Day, adidas has launched a campaign featuring their women athletes.

The film encourages women in sport & beyond to embrace their multiplicities and express them in an unfiltered way. Through this film, adidas celebrates the power of moving freely, rising above all distractions and enabling one to achieve their full potential.

Jun 27, 2019 12:06

adidas uses F1 innovations in hockey stick

LONDON: adidas has partnered with British start-up Hypetex and Hong Kong based Marque Makers to develop their most powerful hockey stick to date.

Jun 26, 2019 13:06

adidas announces eyewear products license agreement

LONGARONE, Italy: German sporting goods major adidas has entered into a licensing agreement for eyewear products with Italy's Marcolin Group, a leader in the eyewear sector.

Jun 20, 2019 12:06

EU Court rules adidas’ 3 stripes trademark as invalid

LUXEMBOURG: The General Court of the European Union ruled on Wednesday that German sportswear giant adidas’ iconic three-stripe branding was invalid as a trademark as it was an "ordinary figurative mark", lacking a distinctive character. It thus upheld a decision of the European Intellectual Property Office (EUIPO) in 2016 to annul a previous decision to accept the trademark.

May 09, 2019 17:05

adidas scores €1bn+ Real Madrid kit deal extension

MADRID: LaLiga giants Real Madrid and German sports brand adidas Thursday announced an eight-year extension to their long running kit sponsorship until June 2028.

Apr 22, 2019 16:04

adidas Futurecraft.Loop; recyclable, running shoe

adidas launches 100% recyclable running shoes

HERZOGENAURACH, Germany: adidas has strengthened its commitment to tackling plastic waste with the reveal of Futurecraft.Loop - a 100% recyclable performance running shoe. Together with Parley for the Oceans, adidas introduced in 2015 the first performance footwear concept with an upper made entirely of yarns and filaments reclaimed and recycled from marine plastic waste and illegal deep-sea gillnets.

Apr 06, 2019 16:04

Naomi Osaka switches from adidas to Nike

NEW YORK: Two-time Grand Slam winner and current World No. 1 Naomi Osaka has joined Nike’s elite roster of professional athletes. The Japanese superstar had previously been endorsing rival adidas.

Apr 05, 2019 18:04

adidas partners Beyoncé, to relaunch Ivy Park line

HERZOGENAURACH, Germany: adidas and Beyoncé have announced a multi-layered partnership that which will see the German sportswear giant relaunch the pop diva's Ivy Park fashion range. The coming together "will include inspiring and empowering the next generation of creators, driving positive change in the world through sport, and identifying new business opportunities", adidas declared.

Mar 05, 2019 12:03

Under Armour set for India retail innings with running focus

MUMBAI: United States-based sports apparel brand Under Armour is set to launch its operations in India by successfully creating a wholly-owned subsidiary in the country, Economic Times reports.

Jan 29, 2019 13:01

$115m sports tech fund launches with big-name backers

PALO ALTO, Calif.: Sapphire Ventures, a technology venture capital firm investing in growth-stage companies and early-stage venture funds with more than $2.5 billion in assets under management, has announced the launch of Sapphire Sport, an oversubscribed $115 million funds platform to drive the firm's investments in early-stage startups at the intersection of sports, media, and entertainment sectors.

Jan 24, 2019 12:01

adidas ventures into grassroots tennis in India

NEW DELHI: adidas announced Wednesday the launch of the adidas Creators Tennis Open in India. The global apparel giant has extended its initiative of encouraging and nurturing grassroots tennis in India by giving budding tennis players an opportunity to show and test their skills with the best in the league.

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