Adidas

adidas launches campaign featuring 8 women athletes

SportzPower Team
Mar 06, 2023 19:03

MUMBAI: This International Women’s Day, adidas has launched a campaign featuring their women athletes. 

The film encourages women in sport & beyond to embrace their multiplicities and express them in an unfiltered way. Through this film, adidas celebrates the power of moving freely, rising above all distractions and enabling one to achieve their full potential.

Aug 30, 2018 14:08
adidas logo
adidas consolidates global media account with MediaCom
MUMBAI: German sportswear giant adidas has for the first time consolidated its media planning and buying duties across the company’s flagship brands adidas and Reebok portfolio with WPP's MediaCom.  The combined brief will be executed across all platforms with a focus on innovation aligned to the brand’s strategic business plan - ‘Creating the New’.
Aug 27, 2018 18:08
adidas Billie Jean King
adidas, Billie Jean King collaborate to drive change for girls in sport
NEW YORK: German sportswear giant adidas on Sunday marked Women's Equality Day to announce "its commitment to changing the future for NYC's young female athletes".
Aug 16, 2018 15:08
adidas and Twitter have announced ‘Friday Night Stripes’
adidas partners Twitter to live-stream US high school football
PORTLAND, Ore.: adidas and Twitter have announced ‘Friday Night Stripes’ – the first-ever live streaming series of American high school football games on Twitter. 
Jun 29, 2018 16:06
FIFA World Cup Trophy
FIFA WC 2018 jerseys score big in the Indian market
NEW DELHI: US sports apparel brand, Nike may not be the official sponsors of the FIFA World Cup, yet the company claims it has gained the most from the Indian market as its logo can be visible on the jerseys of Brazil, France, Portugal and England.  Their sales are expected to soar further as all of them have qualified for the Round of 16 and Nike aims to ride on the teams’ global appeal and star players. 
Jun 27, 2018 17:06
adidas unveils new match ball for World Cup knockouts
MOSCOW: World football's governing body FIFA on Tuesday announced that a new ball will be used for the knockout phase of the ongoing World Cup in Russia. The adidas Telstar Mechta will replace the Telstar 18 used during the group stage of football's biggest tournament, FIFA said on Tuesday.
May 30, 2018 15:05
Real Madrid launches home and away kits for 2018-19 season
MADRID: Champions League winners Real Madrid and adidas have launched the La Liga club’s home and away kits for the next season. The club will continue to sport a white jersey at home, which also comprises of the black of the logo, jersey sponsor Emirates and the three adidas stripes, which can only be seen on the shoulders.It resembles the 2002 jersey.
May 22, 2018 16:05
adidas
adidas extends UEFA Champions League partnership
NYON, Switzerland:  UEFA announced Tuesday the extension of adidas’ partnership with the Champions League for the 2018-21 cycle as Official Match Ball Supplier, continuing its relationship with the German sportswear company which began in 2001.  The agreement also covers the right to supply the official match balls for UEFA's Super Cup, Youth League and Futsal Champions League between 2018 and 2021.
May 17, 2018 18:05
Leicester adidas
Leicester City laces up with adidas
LONDON: Leicester City Football Club have announced a new multi-year partnership with global sportswear giant adidas. The agreement will see adidas replace German rival Puma to become the Foxes’ official technical kit partner from 1 June, 2018.
May 12, 2018 16:05
Skechers files bribery lawsuit against adidas
CALIFORNIA: American shoe and apparel company, Skechers filed a federal court complaint on Wednesday against one of the fiercest rivals, adidas in California on the allegations of using false advertising and unfair competition as well as the German brand illegally bribing young, college basketball players to endorse their products which is in violation of the National Collegiate Athletic Association ('NCAA') rules.
May 05, 2018 15:05
adidas lowers outlook on FIFA World Cup 2018 sales
MUMBAI: adidas CEO Kasper Rorsted believes that the FIFA World Cup 2018 in Russia will provide a lesser opportunity to maximise sales as compared to the event that took place four years ago in Brazil, Marketing Week reports. 
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