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At prices set by BCCI, IPL digital rights appear more a telco play

Last updated : Apr 06, 2022 18:04
SportzPower Team
Apr 04, 2022 14:04

SO HERE GOES THE FIRST OF THE PROMISED SEPARATE EXAMINATI0NS of the Board of Control for Cricket in India's Invitation to Tender (ITT) for media rights to world cricket's most valuable property. 

The Indian Premier League's digital rights piece is under examination first. Why? Because it has a higher likelihood of a "change of guard" AND more challenges in terms of recouping investments for whichever entity wins it.

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