Escape Velocity, an official reseller of Sizmek By Amazon for the Indian market, has announced that Viacom18, the digital streaming partner of TATA IPL 2023, onboarded Sizmek By Amazon as the measurement partner for the tournament.

Under this partnership, Viacom18’s digital offering will be validated by Sizmek measurement protocols for impression & click tracking and geo-location.

Jul 27, 2022 11:07
MUMBAI: After much hype and no show during the Indian Premier League media rights auction race, reports are again circulating around a potential cricket play by e-commerce giant Amazon. 
Apr 04, 2022 14:04
SO HERE GOES THE FIRST OF THE PROMISED SEPARATE EXAMINATI0NS of the Board of Control for Cricket in India's Invitation to Tender (ITT) for media rights to world cricket's most valuable property. 
Aug 23, 2021 19:08
NAPOLI, Italy: Serie A side SSC Napoli, announced that Amazon will be the Official Sleeve Sponsor of the football club starting from the 2021/2022 season. This is the first time that the club has a sleeve partner.
Apr 30, 2021 20:04
NEW YORK: Amazon has announced the appointment of former Nike executive Marc Patrick as the company’s global head of sports marketing as it continues its push into live sports. Patrick, who had served for 20 years at Nike before shifting to alternative food company Beyond Meat, reports in to Amazon Studios and Amazon Prime Video chief marketing officer Ukonwa Ojo. 
Jul 23, 2020 13:07
MUMBAI: Amazon-owned video game livestreaming platform Twitch has further extended its reach beyond the gaming space with the addition of a traditional sports category.  Kicking off its new vertical, Twitch announced a collaboration with four big league European football clubs: Real Madrid, Arsenal, Juventus, and Paris Saint-Germain.  The clubs will produce exclusive content on Twitch. 
Apr 30, 2020 18:04
NEW YORK: The National Football League (NFL) and Amazon have reached a multi-year agreement to renew their exclusive partnership to deliver a live digital stream of "Thursday Night Football Presented by Bud Light Platinum" to a global audience across hundreds of compatible devices.
Jan 29, 2020 19:01
MADRID: The official Real Madrid "Skill" is now available on Alexa. The LaLiga club has launched the Amazon virtual voice service with the e-commerce giant. Users will be able to ask Alexa about all the latest club news, with the service directing fans to the content on the official website.
Nov 12, 2019 14:11
SAN FRANCISCO: Amazon founder and CEO Jeff Bezos is reportedly planning to own a National Football League (NFL) team and is currently in talks with several current owners.  According to CBS Sports, Bezos “has spent considerable time around owners, including Washington Redskins’s Dan Snyder, and is in the process of moving to Washington”.
Aug 30, 2019 17:08
NEW YORK: The Walt Disney Company Thursday announced that it has sold its equity interest in the YES (Yankees Entertainment and Sports) Network to Yankee Global Enterprises, with strategic partners Sinclair Broadcast Group (SBG), and Amazon.
Aug 07, 2019 17:08
NEW YORK: USA Basketball and the National Basketball Association (NBA) announced Tuesday a streaming partnership with Amazon-owned video platform Twitch, making it the exclusive live streaming partner of USA Basketball.  Beginning this summer, Twitch will stream all USA Men’s National Team exhibition games to fans globally.