Mar 25, 2022 20:03
MUMBAI: Shashi Sinha, chief executive officer at IPG Mediabrands India, has been unanimously elected as the new chairman of the Broadcast Audience Research Council by the BARC India board following its meeting held here Friday.
Sep 30, 2021 14:09
MUMBAI: With the second half of VIVO IPL 2021 underway, host broadcaster Star Sports has so far garnered 380* million viewers until match #35, 12* million higher than IPL 2020 at the same stage.
The TV viewer aggregation is in fact higher than the last three editions of the tournament, going back to 2018, as per data from ratings agency BARC Indian provided by the sportscaster.
Aug 21, 2021 13:08
MUMBAI: Broadcast Audience Research Council India (BARC), the industry TV viewership measurement body, on Friday announced the appointment of Nakul Chopra as its new Chief Executive Officer effective August 25.
This announcement comes as Sunil Lulla has decided to resign from the position of CEO to pursue his entrepreneurial ambitions.
Apr 15, 2021 15:04
MUMBAI: Television measurement body Broadcast Audience Research Council India (BARC India), along with the BARC Technical Committee (TechComm), has released ‘TV Universe Estimates 2020’ (TV UEs) that play an important role in the structuring of BARC India’s sample design and in ensuring the selected panel represents a true microcosm of India.
Apr 06, 2021 16:04
MUMBAI: HANSA Research, which measures television rating points (TRP) on behalf of the Broadcast Audience Research Council, has served BARC a notice of withdrawal of services, effective July 30.
Dec 03, 2020 13:12
MUMBAI: BARC India has transitioned from using the term ‘Impressions’ to ‘Average Minute Audience’, abbreviated as ‘AMA’, in cognizance with the Technical Committee. Data releases via the BARC India website for Week 47 (Saturday, November 21, 2020) onwards will reflect AMA. The change in terminology started reflecting on YUMI Analytics for BARC India subscribers from December 1 onwards.
Dec 01, 2020 14:12
MUMBAI: Indian Premier League 2020 saw 405 million viewers tuning in, and crossed the 400-billion miletsone in total viewing minutes, data released by Broadcast Audience Research Council India (BARC) indicates.
In terms of total viewing minutes, this is a 23% growth over IPL 2019, which recorded 326 billion viewing minutes on TV, Moneycontrol reports, quoting from the BARC data points.
Oct 09, 2020 19:10
MUMBAI: The Indian Premier League 2020 ratings juggernaut shows no signs of dipping as data from the second week of world cricket's biggest annual event show. The viewership numbers of IPL 2020 have increased by 3-4%, according to BARC India.
Mar 25, 2020 18:03
MUMBAI: The first-ever pink ball Test in the country between India and Bangladesh last November was viewed by 43 million people and clocked 2 billion viewing minutes - which was also the highest viewership for a first day of any Test match played over 2018-19, viewership data released by audience measurement company BARC India shows.
Dec 11, 2019 13:12
MUMBAI: Broadcast Audience Research Council India, the largest TV measurement company in the world, has appointed Mahendra Upadhyay as chief information officer of BARC.
