Beats by Dr Dre

NEW YORK: Beats by Dr Dre (Beats), the leading global premium headphone brand co-founded by Dr Dre and Jimmy Lovine, and the National Basketball Association (NBA) Wednesday announced a comprehensive marketing and merchandising partnership that will make the company the official headphone, wireless speaker and audio partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League and USA Basketball beginning October.