Best vs Best

MUMBAI: With three days to go for VIVO IPL 2018 to begin, Star India has unveiled the latest campaign playing off its ongoing ‘Best vs Best’ narrative that is built around the opening clash on Saturday, April 7th between current champions Mumbai Indians and Chennai Super Kings. 

What is already fuelling fan interest is that IPL 2018 will see the return of Chennai Super King under the MS Dhoni’s leadership, after a two-year absence. Giving added gravitas is the fact that the two teams, which have clashed in three of the past eight finals, will square off for the opening game. 

Mar 13, 2018 15:03
MUMBAI: Ahead of next month's VIVO Indian Premier League 2018 kick-off, IPL host broadcaster Star India and BCCI have collaborated to co-create a ‘Best vs Best’ campaign, which includes an event anthem. Conceptualized by Ogilvy and Mather the Best vs Best anthem focuses on IPL as the embodiment of the best of cricketing action with the best of global talent showcasing their prowess as match winners.