brand valuation

Cricket superstar Virat Kohli, for long India's highest valued celebrity, has dropped down to second in the 2022 list, as per a report put out by consulting firm Kroll.

The right-hand batsman has seen a steady decline in his overall brand value in the last three years - $176.9 million in 2022 as against $185.7 million in 2021 and $237.7 million in 2020.

Mar 20, 2020 18:03
MUMBAI: The Indian Premier League may see a value erosion of up to $1 billion over its 2019 brand valuation if world cricket's biggest annual event is called off this year, a study undertaken to analyze the impact of COVID-19 on the IPL ecosystem notes.
May 10, 2018 20:05
LONDON: Premier League giants Manchester United have retained the title of the world's most valuable football club worth $1.895 billion, which is more than $300 million higher than second placed LaLiga heavyweights Real Madrid.