brand valuation

MUMBAI: The Indian Premier League may see a value erosion of up to $1 billion over its 2019 brand valuation if world cricket's biggest annual event is called off this year, a study undertaken to analyze the impact of COVID-19 on the IPL ecosystem notes.

According to global advisory firm Duff & Phelps, brand IPL (season 12) was valued at $6.8 billion in 2019 and the same will see an erosion of $200-350 million if the BCCI goes in for a truncated tourney with empty galleries and $700-1,000 million if the season is cancelled outright.

May 10, 2018 20:05
LONDON: Premier League giants Manchester United have retained the title of the world's most valuable football club worth $1.895 billion, which is more than $300 million higher than second placed LaLiga heavyweights Real Madrid.