MUMBAI: Tokyo 2020, which saw India come away with a medal haul of 7 (1 Gold, 2 Silver and 4 Bronze), while not quite matching up to the pre-event expectations, was still India's best ever performance at an Olympic Games.
It goes without saying therefore that the the advertisers and brands that "put their money where there mouths were", benefited from the "positive afterglow" that the Tokyo 2020 Olympic Games, delivered under the shadow of the COVID-19 pandemic and without fans, gave off.
