NEW YORK: Taking forward a partnership that kicked off in January, Cloud9, a competitive video gaming organization with teams participating in the League of Legends, is launching its first-ever apparel collection in partnership with a gaming team for Puma. 

The esports brand joins a list of team partnerships for Puma, which includes Manchester City, Red Bull Racing, and more.

Jan 16, 2019 13:01
NEW YORK: German apparel and lifestyle brand Puma has made its first foray into the world of eSports, announcing its association with League of Legends team Cloud9. League of Legends is the highest valued eSports property in the world, credit for which goes to Cloud9 being valued at $310 million according to Forbes in 2018.