Coupe de la Ligue

PARIS: LFP, French football's governing body, announced here Wednesday a major agreement that grants Indian off-road tyre major BKT naming rights to Ligue 2, France's second tier club football league. 

The LFP confirmed Wednesday that BKT will the new title sponsor of the competition, which will be named Ligue 2 BTK. The four-year agreement, financial terms for which were not disclosed, kicks off from the start of the 2020/21 season.

Mar 30, 2019 13:03
PARIS: LFP, the governing body of football in France, has made a strong pitch for Indian investment in football in the country in leagues such as the Ligue 1 on the lines of what Chinese firms have done. The development comes days after Ligue 1 champions Paris Saint Germain expressed a strong interest in investing in the Indian market.
Nov 06, 2018 17:11
MUMBAI: ‘Charity begins at home.’ It is easy to believe that the clichéd saying applies to most companies entering the sports sponsorship arena, starting from their home country before branching out to the world. However, if there is one Indian company who is changing this status quo at present, it is Balkrishna Tires which is famously known as BKT Tires.
Oct 13, 2018 15:10
PARIS: The French Football League (LFP) has renewed its contract with Italian automobile giant Fiat. As per the new agreement, Fiat will not only be sponsoring the Coupa de la Ligue like it has done in the form of being the official vehicle since the last two seasons, but it will also be associated with the Ligue 1 and Ligue 2 championships in France.
Sep 14, 2018 17:09
PARIS: The French Football League (LFP), organising body for club football in France, has announced BKT, leading Indian manufacturer of off-road tyres, as the new title sponsor of the Coupe de la Ligue knockout competition.