digital engagement

Ahead of T20 World Cup, ICC ups digital engagement quotient

SportzPower Team
Oct 14, 2022 18:10

DUBAI: Cricket fans will be able to get never before seen insights on the game through the ICC’s new digital experiences launched for the Men’s T20 World Cup 2022.

The 2021 event in Oman and the UAE delivered outstanding global engagement with a record total of 2.55 billion minutes of action consumed across the ICC’s digital assets. A total of 618 million fans engaged with the tournament on digital platforms, a 28% jump from the Men’s Cricket World Cup 2019.

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Kerala Blasters FC logo
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